How the Deals Actually Happened.

The Situation

My clients had been searching for eighteen months. Every deepwater home in Islamorada that hit MLS was either overpriced or gone in days. They were tired of losing bidding wars and were close to giving up on the Keys entirely.

The Approach

I went directly to owners of deepwater homes that had not listed in years: doors, calls, and handwritten notes. Found a seller who was ready to move but did not want the hassle of a full listing. Negotiated a direct deal with no competing bids, no open houses, and a clean 45-day close.

The Result

Placeholder result. Closed at X% below recent comp sales. Clients are now full-time residents. Placeholder final detail about the outcome and client satisfaction.

The Situation

The buyer was an experienced real estate investor from Miami but had no existing knowledge of the Keys short-term rental market: ROGO allocation rules, tier designations, transient license availability, and which neighborhoods actually perform. They almost purchased the wrong property twice.

The Approach

Ran a full market education session before we ever looked at a property. Covered ROGO, existing transient licenses vs. pending approvals, and canal-front vs. open water demand differences. Filtered the search to only licensed, permit-clear properties in Marathon with documented rental history. Negotiated a 30-day due diligence window so the client could verify income figures independently.

The Result

Placeholder result. Closed on a canal-front home with an active transient license and X months of documented rental history. Placeholder projected yield and investor outlook.